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Secretary Plus is now Bright Plus

Recruitment specialist Secretary Plus will change its brand name to Bright Plus on 11 October 2019. Considering the ever-changing labour market, Bright Plus epitomises the fact that the term ‘secretary’ had ceased to encompass our organisation’s remit.

1 min. reading time

That is why the company, which is best known as a partner in the recruitment of multilingual management support professionals, has opted for a new name. This will enable the organisation to respond to emerging social trends with a relevant and valuable proposition when it comes to people and talent.

Management support professionals: key figures

A person who takes on a management support role today usually does so on the basis of professional training and a wide range of skills in project management, customer service, communication and HR, to name but a few.  “The function has evolved considerably compared to what it used to be and, more than ever, the profiles are crucial components that strengthen business processes and make organisations more effective and decisive. ‘Bright Plus’, our new name, acknowledges this evolution,” explains Bright Plus CEO Linda Cappelle. “When Secretary Plus started 26 years ago as a recruitment company for secretarial profiles, the economy and the labour market were entirely different.

The profession, the niche and the job title have since changed dramatically. Only 16% of all vacancies that Bright Plus currently offers are traditional management assistant positions. Nowadays, companies are looking for more specialised profiles. They want people who have know-how and experience in various domains such as marketing or HR. Bright Plus, with its diverse and specialised profiles, offers them a solution.” 

What’s in a name

By adopting the ‘Bright Plus’ brand name, the HR service provider is now choosing an image that is a much better fit for its own range and personality of innovative services and the strong candidate profiles we work with. Obviously, the name was not selected at random. ‘Bright’ conveys positivity, openness, professional excellence and a personal approach. It also refers to human talent and intelligence, whether it concerns the approach followed to serve the customer or the profiles collaborating with Bright Plus. Our respect for the human capital making up the organisation is also contained in the name: the company’s employees are the ‘plus’ in Bright Plus.

With this rebranding, Bright Plus is turning over a new leaf in the organisation’s long-standing history. Yet, the company remains true to the niche of multilingual professionals.

Wondering what we stand for? Find out here.

We're Bright

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